The year 2008 will prove to be both exciting and challenging. In these times, the quality factor weighs in on a larger scale. We, as consumers, are also becoming more conscious of our purchases. Fair trade, with safe and positive work environments are trumping price and brand.

From the beginning, I have held strong to the belief that we must not only create wonderful products, but also help make lives wonderful along the way. This year we introduce VKNAGRANI PURO, a small collection of a very special cotton that exceeds the expectations of our most loyal friends. Along with that, we bring you the second generation of men's underwear, which may just be the best ever. A special thanks to each of you who have been kind enough to help us work out the kinks.

For 2008, my focus is simplicity in design combined with bold colours. My direction will continue to change throughout the year - focusing on elegance with a contemporary flair. As soon as I see mainstream brands introducing versions of my work, I immediately move in a different direction. Shouldn't you always be at least 10 steps ahead of the average?